Malo’o means “dry” in Hawaiian… and that’s the exact mission of this Vista company

Tired of wet, smelly wetsuits that didn’t have time to dry, Phil Kelly had an idea in 2016.

Create a simple rack that hangs from his vehicle’s side-view mirror where he could hang his wetsuit and towel after finishing his morning surf routine so it could dry thoroughly.

It worked! The patented DryRack is just one of more than 100 products that Vista-based Malo’o outdoor gear company sells around the world.

The Malo’o Lounge Wagon is just one of the recent hits. The Malo’o WetHoodie™ modifies the surfer wetsuit concept into a topper to keep fishing enthusiasts warm during cold weather. Or the SurfParka that Malo’o can’t keep in stock for those wanting an easy way to change at the beach, river or other public places.

The fast-growth company has been a rocket ship for the former tech company executive and entrepreneur who focuses on great products and unmatched customer support for the growing community of Malo’o fans.

Check out the video to learn more about how this Vista Made company is making waves.

The Districts



Rich with Vista’s heritage including Antique Gas & Steam Engine Museum, Rancho Guajome Adobe and Vista Skate Park


Easy Hwy. 78 access to commercial district of shops and restaurants including the famous Vista Farmer’s Market


Vista’s “walk-around” Downtown Arts District featuring theaters, restaurants, six craft breweries, dozens of independent shops, music venues and public art everywhere


Home to many of Vista’s famous craft beverage spots including beer, wine, kombucha, hard seltzer along with many onsite restaurants